AmeriColor® Soft Gel Paste™ color in ELECTRIC PINK is the first choice of top decorators worldwide. With more than 50 colors to chose from, AmeriColor® has the perfect color for your project, with deep, vivid colors that have no aftertaste! AmeriColor® Soft Gel Paste™ will color royal icing, buttercream, rolled fondant, macarons, cookie dough, bread dough, cake batter, whipped toppings & icings, gum paste, marzipan, pastillage and white chocolate (with addition of Flo-Coat). Soft Gel Paste™ is peanut, tree nut, soy, and gluten free. It is also Kosher certified. Need to get the same shade every time you decorate? AmeriColor® squeeze bottles with flip-top caps allow you to precisely measure your color drop by drop, giving you the same results every time.

Use in cake frosting for a vibrant birthday cake, Add to white chocolate for fun pink treats, Color bath bombs for a relaxing pink bath, Create eye-catching macarons, Use in soap making for colorful homemade soaps.