AmeriColor® Soft Gel Paste™ color in MAUVE is the first choice of top decorators worldwide. With more than 50 colors to chose from, AmeriColor® has the perfect color for your project, with deep, vivid colors that have no aftertaste! AmeriColor® Soft Gel Paste™ will color royal icing, buttercream, rolled fondant, macarons, cookie dough, bread dough, cake batter, whipped toppings & icings, gum paste, marzipan, pastillage and white chocolate (with addition of Flo-Coat). Soft Gel Paste™ is peanut, tree nut, soy, and gluten free. It is also Kosher certified. Need to get the same shade every time you decorate? AmeriColor® squeeze bottles with flip-top caps allow you to precisely measure your color drop by drop, giving you the same results every time.

Use to color homemade soaps or bath bombs, add to resin crafts for a pop of color, create colored candles, customize your own lip balm, add color to DIY slime or playdough.